Launching a campaign involves a lot more than making an announcement. Russ shares five things every first-time candidate should think through before getting started and why having the right foundation can make everything that follows a little easier.

A palm card doesn't need to tell voters everything about you. From deciding what information matters to knowing when to leave a little white space, here are a few lessons Russ has learned from designing campaign literature.

It can feel like your organization needs to be on every social media platform just to keep up. Russ explains why focusing on where your audience actually is and showing up there consistently is usually a better approach.

Starting a campaign, organization, or new project can quickly turn into a long list of things you think you need. Russ shares why starting with the right things, not everything, can save time, money, and a lot of unnecessary work.